Ethos Training Systems is Chicago’s first sustainable strength, conditioning and mobility group training facility. Their mark needed to be simple and strong while showing the three tiers of their specialization. 

The “E” is shown either by itself or with the full “ETHOS” title in a navy blue circle.

The logo is used on their site, social media, signage and has been painted on the wall of the gym by a Chicago muralist - that’s the coolest part, besides the owners themselves.