Writing down descriptions and business goals helped define what I was designing for and what came out of that was a lot of contrast, bold type and a paint-like pattern.

The mark is used mostly on its own, with name and title separated into a table format in either red, black or white.

The swirling pattern in the same red is printed on the back of the letterhead and resume, coming through to the front when backlit. This makes the heavily organized tables more relaxed and artistic - and that defines the brand overall.